Justin Trudeau is hiring an expert to connect with Generation Z.

Canadian Prime Minister Justin Trudeau has brought a new marketing specialist to his communications team, whose expertise is "understanding Generation Z". According to The Hill Times, marketing specialist Max Valiquette has been hired to lead the Prime Minister's communications team. According to Valiquette's LinkedIn page, Marketing magazine lists him as one of Canada's most influential marketers who has spent 20 years focusing on building brands, marketing, innovation, and connecting with younger generations, especially Generation Z.

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