Ontario ad campaign 'It's Happening Here' has cost taxpayers $8M

The "It's Happening Here" advertising campaign in Ontario cost taxpayers $8 million.

The Ontario government is spending $8 million on advertising the "It's Happening Here" campaign to attract tourists and investors to the province.

The campaign, which launched in 2022, included television, print and online ads in Canada and the United States.

Critics say that this campaign was costly and ineffective. They say the campaign doesn't reach Canadian and American audiences enough, and that the overall message is vague and unclear.

Defenders of the campaign say it's too early to judge its effectiveness. They say the campaign will scale well and increase the number of visitors and investments in the province.

Here's more from the campaign:

Cost: $8 million
Duration: 1 year
Audience: Canadians and Americans
Advertising channels: TV, print, online
The message: Ontario is a great place to live, work and invest.
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