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‘I am going to rip that label off:’ Ford slams Campbell’s over branding touting Canadian ties

Ontario Premier Doug Ford has criticized Campbell Soup Company for using labels on some of its soups that indicate a Canadian connection, even though many of the company's products are made in the United States.

At a news conference in Pickering, Ford reiterated the idea of legislation requiring companies to include the flag of the country of origin on their products. He called the move necessary to ensure transparency and prevent consumer deception.

"What bothers me is that some of our products are made outside our country, when we have great manufacturers in Canada," the Ontario premier said. "If necessary, I will pass legislation to put the Canadian flag and other flags on all products so that people are not deceived."

Ford urged Ontarians to buy Canadian-made products and urged retailers to help customers identify those products. He also cited "clever companies" trying to pass off foreign products as Canadian.

He specifically criticized Campbell’s, saying, “I’ve yet to see a can of Campbell’s soup with a Canadian flag on it, but it’s made in Camden, New Jersey. It’s misleading people.”

“The can, the label, the contents… do you think the people of Ontario are simple? I’m going to expose these cans and tear off the labels and encourage people to buy Canadian soup,” Ford continued.

A Campbell spokesperson told CTV that some cans had the words “Designed in Canada,” but those labels were being phased out starting in 2024. The words were added to the cans in 2018 after the Toronto plant closed and the Canadian headquarters was set up in Mississauga to ensure that the products were made with Canadian recipes and flavors.

Campbell also said that while many of its soups are made in the United States, all of its soup stocks sold in Canada are made by a contract manufacturer in Ontario and are labeled “Prepared in Canada.”

The news conference was the second time in two weeks that Ford has criticized Campbell over the labeling. He previously said in Thunder Bay on July 31 that people shouldn’t be fooled by Campbell, adding, “Maybe you should bring back the plant that closed in Ottawa and lost hundreds of people.”

Ford’s comments came a day after announcing a $1 billion emergency loan program for Ontario businesses hit by U.S. tariffs. He stressed that many Ontario companies are struggling under the U.S. tariffs and pledged to boost domestic production by bringing products back to Canada.

“I think it’s everyone’s responsibility to find the products and bring their production back to Canada,” Ford concluded.

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