Can Taylor Swift's economic impact shake up Toronto's tourism industry?

Tourists pumped dollars into Toronto's economy last year, a new study shows. This is while the number of tourists has not yet reached the pre-pandemic level. According to Tourism Economics, an estimated 26.5 million tourists will arrive in Canada in 2023 and spend $8.4 billion, much of it on hotels, restaurants and transportation.

However, according to the Toronto Destination Tourism Organization, which conducted the study, the number of tourists to the city was about 28 million in 2019. Last year, 88 percent of Toronto's visitors were Canadian, while nearly seven percent were from the States. were united and 4.5 percent were from overseas. Destination Canada's Andrew Weir said hotel bookings were down in May from a year earlier, indicating that visitors may be pulling back this summer. But the tourism industry hopes there will be be Taylor Swift will be the boom of this market. The pop superstar is coming to Toronto this November for six nights at the Rogers Centre. Andrew Weir said hotel bookings for this month in early June were up 300 percent from a year earlier.

A dramatic drop in tourists from China, Toronto's number one tourism market, with more than 300,000 visitors in 2019, has also weighed down tourism industry figures. Last year, Toronto hosted 71 major conferences and events, far fewer than 100. It is in 2018.

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