As the 2026 FIFA World Cup approaches, Toronto fans are more concerned than ever about ticket prices. Tickets that were initially priced high are now being sold on the resale market for astronomical amounts, even though Ontario law does not set a cap on resale prices.

The six matches scheduled to be played in Toronto next year sold out within a short period of time after their initial release, drawing many fans to the secondary market, where ticket prices start at more than $2,000 and in some cases reach tens of thousands of dollars.

Under current regulations, third-party ticket sales platforms can offer tickets without any price caps. This is despite the fact that the Ontario government repealed a law in 2019 that had set a limit on reselling tickets for more than 50 per cent above the original price.

Experts warn that this trend will continue to turn major sporting events into luxury goods, severely limiting access for the middle and low-income groups. In response to criticism, the Ontario government is considering revising ticket sales laws, and opposition parties have called for a ban on sales above the face value of tickets.

Meanwhile, provinces such as Quebec and countries such as the United Kingdom are looking to implement stricter laws to combat ticket brokering. However, fans’ options for buying tickets for the 2026 World Cup in Toronto remain limited, and many worry that without regulatory reform, watching the mega-event will remain a pipe dream for a large segment of society.

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