Walmart's logo got its first facelift in nearly 20 years

Walmart has introduced its new logo, which is the first change in almost 20 years. These changes subtly refer to the brand's past. The logo uses a thicker font than the previous version and is inspired by the typeface that the company used in the 1980s and early 2000s.

In the new design, the yellow "spark" symbol usually seen next to the logo is retained; But a darker blue color has been introduced to update the brand. The logo will appear on Walmart's website and app starting this month, and will gradually be applied to the company's 10,500 stores, which are themselves undergoing renovations.

The changes come at a time when Walmart's sales are growing. Its U.S. store sales were up about 5 percent last quarter from a year ago. The company has been able to attract customers with higher incomes by investing in the food sector and using its huge scale to reduce prices in the context of historical inflation. It has also increased its sales in the US by 22% by strengthening its online operations against Amazon.

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